/ THE CHALLENGE
Our world is sick. And all because of us.
No doubt, our Earth has gone through several disasters over the past decades. Even today, we have some serious and severe problems that have been subjected to raise huge global issues. According to the Global Goals, the world is risked critically under environmental, economic, societal, geopolitical and technological issues. With a massive influx of natural disasters, climatic changes, poverty, corruption, lack of planning, waste disposal, political and social instability and much more, people need to be aware of what types of problems our planet is facing. And also what they can do to help our place.
Open Source for Good is an initiative to enable people develop themselves and their community by taking advantage of Open Source technology, contributing to Global Goals for a sustained and developed world.
GOOD IS OUR MAIN SIGNATURE, WHERE WE CREATED A MODERN TYPOGRAPHIC SYMBOL THAT HAS NO KERN, EXPRESSING THE SENSE OF COLLECTIVENESS AND UNITY
Open Source for Good is a wide name. Fact. We wanted to conceive something simple, meaningful and iconic to build a memorable brand that remains.
We picked out ‘Good’ as the word to best represent our actions when developing an Open Source project with and for the community. Through collaboration, our main goal is to create it for good, to change people's lives in a positive and remarkable way, empowering them, improving their lives.
/ A LIVING BRAND
GOOD IS AN OPEN CANVAS THAT
WE CAN USE IT TO SHARE DATA
OR CREATE VISUAL INTERFERENCES
AND INTERFACES OVER IT
/ THE HUMAN FACTOR
GOOD ONLY CAN BE ACHIEVED
WITH PEOPLE COLLABORATION
We wanted to include the human factor and unique intention of each person through a handwritten element that sets context and direction of our acts of Goodness.
Together with photography style, it was an interesting solution to group up projects with a main action like ‘Breathing for Good’, where we had all projects related to air quality for example. Moreover, each category received a singular color, so it was easy to identify it.
With this, the brand can target and deliver a wide and varied humanitarian messages, all bonded by people and Good.