/ HI THERE!
JUCA* IS THE CODENAME OF CARLOS FELIPE, A CREATIVE DESIGNER WHO CREATES MEANINGFUL EXPERIENCES FOR PEOPLE & BRANDS.
I'm a Brazilian based in São Paulo with over 10 years of participation within the industry. I’m passionate about products concepts, technology, interactive life and - why not? - finance.
Before joining Original Bank, I’ve developed my life on Technology and Advertising and I’ve had the pleasure to work with big brands and talented teams, including leading a small one at Ampfy.
Throughout my career, I always considered design as a key differentiator to solve business problems and bring great experiences to people. So, if you have any design problem, write me a line. I would love to find a solution for it.
Lastly, this portfolio is a selection of all that I've been working for the last 4 years. I hope you enjoy!
The codename Juca comes from a joke of an old friend who thought I looked like a character of a famous Brazilian candy. Since then, I've been using this cute homage
Lead Visual & UX Designer
2016 - Present
UX Visual & Branding Designer
2014 - 2016
Head of Art & Activation Manager
2013 - 2014
Associate Partner (Entrepeneur)
2013 - 2015
Sr. Art Director
2012 - 2013
Sr. Art Director
FCB Brazil (IPG Group)
2009 - 2012
JWT Brazil (WPP Group)
2008 - 2009
AWARDS & HONORS
Intel GRA Q2, Drone Day
Intel DRA Q2, Clear Project
Intel GRA Q4, Android Project
Wave, Bronze - Gafisa Collaborative Building
Abemd, Gold - Gafisa Collaborative Building
Shorlist Cannes Lions, Ford Ranger
CCSP, Silver - The New Ford Ka
FWA, Aug 3rd - The New Ford Ka
Colunistas, Gold - The New Ford Ka
MMOnline, Silver - Ford Extremely Picky
Bayer, Bradesco, Cadbudy Adams, Disney, Ford, Gafisa, Hope, HP, IBM, iG, Intel Corp., J&J, L'Oréal, M&M's, Mitsubishi, Nestlé, Nivea, Pão de Açúcar, Philips, Santander, SKY and others.
THANKS FOR COMING